Study Shows Women Are "Shallower" Than Men

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The University of Wales Institute performed a recent study showing men and women the same person of the opposite gender in two different cars: a Bentley or a Fiesta. Survey says: women are more attracted to men in nice, expensive cars than ones in crappy, cheap ones. For the men, it made no difference on their attraction to the women's physical appearance. Ergo, women are "shallower" than men because there's "evidence" to support it.
However the irony of evaluating a person's shallowness by having them judge others on physical appearance versus material goods has evidently been completely missed by this genius.